Your Team

Simplicity Business Support is pleased to provide you with a dedicated and specialised team.

PJ AGUILAR | Strategy and Vision Designer
client care, branding, website design, tech support

PJ Aguilar loves supporting business owners with a vision, who are empowered to bring their passions to life. She has over 14 years experience in marketing, communications, business development and administration.

Prior to being in small business, she held key roles in the Australian Government, corporate sector and academia. These include business management across different portfolios, national social marketing campaigns and research. She has a Bachelors Degree in Psychology, a Certificate IV in Training and Assessment and is currently completing her studies in New Small Business.  PJ loves running and yoga, and lives in Canberra, Australia with her husband Greg and their two sons, Jacob and Matt.

HAYLEY JURIANSZ | Marketing Nurturer
marketing strategy, copywriting, editing

Hayley Juriansz is a gifted professional writer and strategic planner, with extensive experience in marketing, publishing and education. She has an Executive Certificate in Strategic Marketing, a Bachelor Degree in Communication (Public Relations), a Bacherlor Degree in Education and is currently studying a Master of Enterprise. Hayley lives in Detroit, USA with her husband Andrew and their son Michael. She loves yoga, pilates and mountain hikes

ISABELLA CHAN | Creative Design Artist
branding, graphic design, website design

Isabella Chan has a unique ability to understand your vision and translating it into a visually appealing and professional branding. She has a Bachelors Degree in Arts (Media Communication) and industry experience supporting small business and corporate clients. Isabella has an extensive portfolio of creative solutions for branding, marketing, imaging and graphic design. She is based in Sydney, Australia where she also creates artistic pieces for joint and solo exhibitions and especially loves all things colourful and quirky.

KAT CRICHTON | Communications Specialist
copywriting, social media, online marketing 

Kat Crichton is a creative and innovative marketing communications specialist with over 12 years’ experience in corporate communications, marketing and publishing. She loves helping businesses grow in line with their core objectives. Her experience in Australia and overseas includes helping small start-ups to large organisations. Kat has a Bachelor of Arts (Honours) – Communications and English Literature and has a portfolio of written submissions in national publications. She is an avid traveller, animal lover and currently lives in Canberra, Australia.

PEI LEE | Online Business Designer
e-commerce, website design, social media, admin

Pei Lee is a qualified accountant with over 10 years of experience in Australia and overseas, before following her passion for fashion design. She has a Bachelor Degree in Commerce and a Diploma in Applied Fashion Design. She has beautifully combined her business skills with her creative flair. She has a keen eye for aesthetics and a love for functional and minimalist designs. She loves travelling and currently lives in Cardiff, Wales with her husband Michael.     

CHRISTY KATIPUNAN | Tech Lifesaver
tech support, social media, administration

Christy Katipunan is an experienced administrator and project manager. She has a Bachelor Degree in Arts (Psychology) and has trained in Programming and Multimedia Design. She assists business owners and solopreneurs behind the scenes, including social media, email campaigns, website updates, technical maintenance and online marketing research. She is extremely efficient and has incredible attention to detail. Christy lives in Manila, Philippines with her four children.